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Google x Stella McCartney Hatch Up Pilot Scheme To Help The Fashion Industry Rethink Their Production Processes

Did you know that the fashion industry is responsible for 20 percent of wastewater and 10 percent of carbon emissions globally? Occurring in the first stage of production, the United Nations Economic Commission for Europe (UNECE) have found that the fashion industry accounts for 20% of wastewater and 10% of carbon emissions worldwide. The 2019 […]

Squid-Inspired Material could be the Key to Temperature-Regulating Clothing

Can you imagine being able to control the temperature of your clothing, to either heat you up or cool you down? Sounds a bit like science fiction, I know, but it is an idea that could in fact become a reality, thanks to researchers at the University of California, Irvine (UCI).   When Science Is […]

How Fashion Politics is Transforming the Circular Supply Chain

Let’s talk fashion politics. With transparency trending as one of the words shaping the future of fashion, there has been an increase in brands embracing supply chain transparency. Using data to develop eco and socially conscious supply chains,  future-forward brands are not only looking to establish trust with the more mindful shopper, but are also […]

AI Silk: Freeing the Future by Turning Silk into Sensors

As we head towards a future where the rise in adoption of cognitive technologies is inevitable, thinking out of the box seems to be key when it comes to the evolution of material design. With an increase of intelligence in our garments expected in the not too distant future, the latest innovation to come to […]

How Technology can Help Fashion Brands get Closer to their Customers

The fashion industry is completely dependent on the needs of the customers. In a world where trends can change in the blink of an eye (and brands are meant to be able to keep up), companies need to have the tools to stay ahead. With buying decisions based on a number of things, all factors […]

What Would a Digital Fashion Organization Look like?

Customer demands are at the heart of how brands make the decisions that drive the company forward. The consumer expects so much more from fashion brands – speed, quality, and even ethics. Fashion companies that do not keep up with the transformation of the modern consumer will likely be left behind.   Digital transformation is […]

Five Material Innovations Driving The Growth of Fabric-related Technology in 2019

As ordinary textiles steadily evolve into smart fabrics, what seems like fiction today is rapidly becoming a reality. We are witnessing the kind of textile innovation that is introducing us to materials that can communicate, transform, conduct energy and even grow. It is these advances that have many of us looking forward to a wardrobe […]

The Smart Textile Market Will Be Worth $5.55 Billion by 2025

A recent report released by  Grand View Research, Inc. stated that the Smart Textile market size is going to be worth $5.55 Billion by 2025. Basing their forecast on the increasing penetration of smartphones and other high-tech or smart devices, the U.S. based market research and consulting company anticipate a substantial growth owed to increasing […]

Triboelectric Material: Designed To Harvest Energy from Raindrops

The fusion of technology and fabric has been giving birth to super textiles for a while now. These are smart fabrics that are capable of doing things that we once thought impossible. Most recently there has been talk about a waterproof fabric developed by researchers in Taiwan and the US to harvest energy from raindrops. […]

Why Fashion Brands Need to Incorporate Augmented Reality

As the landscape of what traditional retail experiences look like, augmented reality (AR) is now an emerging trend that will continue to evolve consumer experience. AR continues to blur the lines of where “real” life and virtual life differ. In recent years, apps like Pokemon Go have brought AR to the forefront of people’s minds. […]