Suuchi Inc. knows that when you’re passionate about the project you’re working on, it can be tempting to want to jump ahead in the process. We work with many amazing designers and brands who have worked hard to be able to showcase their work. However, we also know that creating a successful brand doesn’t happen overnight. In order to launch your dream brand (and have it succeed in the way you dream it will), you need to ask yourself these 5 questions first.
How would you describe your brand?
As a brand owner, you should be able to describe your brand in one sentence. If you’re unable to find a way to put your brand into words, it’s going to show when your pieces hit the market. The products that you’re putting out are a direct reflection of you and your creative vision. Your vision and your brand should remain consistent in every piece that you produce.
What is your brand’s mission?
Your brand’s mission is closely linked to your brand’s vision. What is it that you’re trying to do with your brand? Are you trying to raise more awareness about a certain cause or issue? Do you want to disrupt the industry in one way or another? Are you capturing a certain lifestyle? No matter what your end goal is, make sure that you always keep your mission as the thing that drives you and your brand.
Are your ideas original enough?
It’s not uncommon to see another brand’s idea and be inspired by their work. However, there’s a huge difference between being inspired and stealing an idea. While some brands are known for their nods to other designers, they are still differentiating themselves enough that it isn’t plagiarism. In order to stand out in an already crowded industry, be sure that your ideas are enough to make an impact.
Are you focusing too much on marketing?
This might sound like a counterintuitive question since marketing your brand is a huge part of success. However, if you spend all of your time focused on marketing and not your product, you could be blowing your time and money on a subpar product. Before you put all your efforts into marketing, make sure you have a product that’s worth being promoted.
Are your products up to your standard?
If you’re promoting a certain level of quality or a specific lifestyle to your audience and you aren’t following through, that’s an issue. Not only will your consumers hold you accountable, but you should also be pushing yourself to having the highest quality pieces that align with whatever aesthetics you’ve aligned your brand with.