Bazzlebaby + Suuchi

Designer baby accessories and lifestyle brand, Bazzle Baby, announced that they have teamed up with Suuchi Inc. for a multi-year, Western Hemisphere-based production strategy. The partnership will allow the brand to expand its supply chain into the Americas and have complete visibility and analytics through Suuchi’s proprietary software, the Suuchi GRID.

Suuchi Inc. is a next-generation supply chain platform for fashion brands and retailers. Through their proprietary software, the GRID, and its network of 400+ factories and 200+ textile mills and freelancers, Suuchi provides brands with an end-to-end view of the supply chain, including updates and analytics on sourcing, design, production, and drop shipping.

Bazzle Baby, owned by MAD Product Innovations, started with its BandaBib and has now grown its business to include multiple product lines that combine functionality and style. The company is dedicated to creating products that appeal to modern families across different backgrounds, races, ethnicities, and geographies. With inclusivity at the heart of its mission, Bazzle Baby designs and creates products that are meant to make a parent’s life easier while keeping in mind the baby’s safety and comfort.

For Bazzle Baby to continue to scale its presence across retailers and e-commerce, they needed to partner with a company that could help diversify their supply chain portfolio and hedge their risks against a primarily overseas supply chain. Through the partnership with Suuchi, Bazzle Baby will be able to digitize their supply chain, reduce turnaround times, minimize the execution risk of new product lines with lower MOQs, and allow its internal team to focus on sales & marketing.

“We are excited to partner with Suuchi through this next chapter of growth,” said Michaelene Cadiz, CEO of Bazzle Baby. “The GRID will provide a single source of truth across both our internal teams, and stakeholders, and provide real-time visibility into our supply chain. Suuchi’s internal team of experts provides the strategic thought-leadership we need to scale our brand, and will allow our team to focus on strengthening our e-commerce presence.”

Suuchi’s proprietary, cloud-based software, the Suuchi GRID, is the backbone of Suuchi’s full supply chain solution offering. The GRID provides end-to-end visibility, real-time updates, streamlined communication, and analytics for data-backed decision making. Brands have the option to integrate internal systems into the GRID or can use the GRID as a standalone technology solution to digitize their supply chains. Suuchi customers receive access to the GRID when they leverage the company for production and sourcing solutions or can purchase the GRID as a separate offering.

“We are thrilled and privileged to be working with Michaelene and her team at MAD Product Innovations,” said Suuchi Ramesh, CEO & Founder of Suuchi Inc. “We are impressed with their mission statement, and growth record. Suuchi looks forward to providing a scalable solution to the company’s technology and supply chain needs.”

About Suuchi
Suuchi Inc. is a next-generation supply chain platform for fashion brands and retailers. Using its cloud-based technology, the Suuchi GRID, coupled with its managed network of curated freelancers, factories and mills, the company connects fashion brands with real-time supply chain visibility. The Suuchi GRID provides a seamless end-to-end view of the supply chain, including updates and analytics on sourcing, design, production, and drop shipping. The company is digitally transforming retail, enabled by megatrends of just-in-time production, shop-floor integration, and supply chains created for consumer demand. For more information, visit

About Bazzle Baby
Bazzle Baby is a designer baby accessory and lifestyle brand that focuses on style and convenience for the modern family. The brand was born by introducing the first bandana drool bib to the United States in 2006. Today, Bazzle Baby provides a complete line of baby products that continue to make parents’ lives easier. Bazzle Baby products are available at mass-retailers, specialty stores & online channels across the US and Canada. For more information, visit or follow @bazzlebaby on Instagram and Facebook.


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