Citizen Cosmetics Limited and Suuchi Inc Announce Multi-Year Partnership to Digitize CTZN’s Global Supply Chain

Citizen Cosmetics Limited, the UK Headquartered owner of the award-winning global cosmetics brand, CTZN Cosmetics, has announced a partnership with Suuchi Inc. to overhaul their digital supply chain strategy. CITIZEN will utilize the PLM, Product Information Management and ERP modules of the Suuchi GRID platform to create and manage product and purchasing lifecycles. The GRID’s strong project management functionality will enable CITIZEN to collaborate with their internal team members, manufacturers, and external supply chain partners to execute a digital strategy across the entire length of their supply chain operations. Connecting previously siloed data across each stage of the product, purchasing and shipment lifecycle will enable CITIZEN to improve lead times, improve margins, and reduce operational overhead at scale while continuing to focus on its sustainability mission statement.

The Suuchi GRID is the modern standard for supply chain management built for apparel, cosmetics, footwear, manufacturing, and over twenty other consumer product industries. The GRID combines the best of PLM and ERP, with robust collaboration, project management, and procurement layers across the length of the platform. The GRID is a single-source-of-truth for brands and manufacturers to create, track, collaborate, and report across both upstream and downstream supply chain operations. Whether the GRID acts as a standalone tool or seamlessly integrates with the existing technology stack, the platform provides an end-to-end view of the supply chain across product development, sourcing, production, quality, and logistics.

Suuchi Inc. offers a full suite of supply chain solutions that is powered through their proprietary software, the GRID. Suuchi customers can purchase the GRID as an independent software offering or receive access to the GRID when they utilize the platform for production and sourcing solutions. The GRID allows full visibility across the supply chain, provides real-time updates, streamlined communication, and analytics for data-backed decision making. Brands have the option to integrate internal systems into the GRID with the platform functioning as a single-source-of-truth to digitize the entire length of their upstream and downstream supply chains.

“CTZN is growing quickly, and we needed an intuitive end-to-end platform that could help us digitize our increasingly massive and complex supply chain. We have found the perfect match with the GRID. The easy-to-use interface helps more easily onboard the variety of skill sets we have throughout the world and gives us a single-source-of-truth. We are incredibly excited to have a scalable and modern technology stack that can support our fast growth,” according to Tariq Khan, Chairman and CEO of CTZN Cosmetics.

“We have been watching CTZNs explosive growth over the last few years and are thrilled to be working with Tariq and the powerhouse team of Los Angeles-born, Dubai-raised, sister-founders. With its numerous suppliers, components, and manufacturing complexity, the GRID is particularly effective and powerful within the cosmetics vertical. CTZN has expanded quickly on a global scale, with operations across US, Dubai, UK, and other parts of Europe. We are excited to be an integral part of CITIZEN’s supply chain operations and growth trajectory as they further expand into new markets throughout the world. We love how culturally aligned the two teams are, each taking a long-term view of supply chain strategy and company building,” said Suuchi Ramesh, Founder and CEO of Suuchi Inc.

About the GRID
The GRID is the modern standard for consumer brands, retailers, and manufacturers for managing supply chain operations. The platform provides a seamless end-to-end view of the supply chain, including updates and analytics on sourcing, design, production, and logistics. Suuchi Inc partners with customers to deploy its platform as a software solution to digitize their upstream and downstream operations through its PLM and ERP offerings. Customers interested in a long-term investment of nearshore sourcing may choose to also have access to the GRID’s Global Sourcing Network (GSN). Suuchi’s GSN is a managed marketplace of factories and mills, mostly located in Central and South America, driving more effective sourcing outcomes in the Western Hemisphere. With the GRID’s robust collaboration layer extending across the PLM, ERP, and GSN products, companies can create, track, collaborate, and report across the entire length of their supply chain. Suuchi Inc is digitally transforming what high growth brands and manufacturers think is possible in supply chain management. For more information, visit

About CTZN Cosmetics
CTZN (pronounced Citizen) Cosmetics is a revolutionary makeup brand breaking barriers within the beauty industry, co-founded by Los Angeles-born, Dubai-raised, ethnically Pakistani sisters Aleena, Aleezeh, and Naseeha Khan. As a brand intended for all CTZNs of the world, CTZN’s focus is primarily on the underrepresentation of demographic groups by mainstream makeup companies. The brand’s ‘deeper why’ is to enhance cultural awareness through beauty, demonstrated through their Culture-torial segments on Instagram where you can learn about someone’s culture while watching them perform their makeup routine. All CTZN products are strictly genderless, cruelty-free, paraben-free, and talc-free. The brand began as a DTC brand, and since its launch has expanded into other ecommerce platforms as well as physical retail locations. For more information, please visit

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