Collecting E-Commerce Sales Data

One of the critical integration points is sales channels when looking at the Suuchi GRID spanning across the entire supply chain. The GRID connects your supply chain from design to distribution and extends into your sales platforms. This granular level of integration creates a single-source-of-truth for smarter decision-making. One of the top sales channels across industries is eCommerce.

 

When a company looks at the most popular eCommerce platforms solely from a backend perspective, the common thread is an open API.  APIs determine how software communicates and interact with other software across a tech stack.  These channels give brands detailed insights on how current manufactured styles are selling and the corresponding inventory. While this data is vital to understand, it also needs to be analyzed with statistics from other steps in the supply chain. Which raises the questions: How are you linking this content with your 3PL? How are you leveraging this data to place reorders of top sellers? How are you tracking the lead time of your best-selling styles?  These questions are not easy to answer if there is siloed data across various stages of the supply chain.

 

The GRID breaks down those siloes by bringing every participant onto one platform to collect data from day one. Companies can track and manage orders, receive real-time status updates, and collaborate with their partners in a digital workspace. This level of traceability is crucial as companies compare time-to-make metrics versus best-sellers to see what items provide the highest ROI with the quickest time-to-market.  These two historically bespoke data points revolutionize long-term merchandising and supply chain strategy. To truly understand your company’s “sweet spot”, businesses need to unify these two metrics for a complete picture of their success.

 

In addition to the GRID unifying sales and speed-to-market metrics, it also feeds insights from the production process into your eCommerce platform. At a high-level, the GRID can supply the product details, including materials, quantities, and colors of each product. It can also filter down to anticipated Ex-Factory dates and warehouse delivery dates for smarter forecasting and advertising.

 

Another key metric to measure sales data against is sustainability. The conscious consumer is more aware than ever of the story behind the products they’re purchasing. By integrating your sales data with the GRID, businesses can track down to the type of material to see if recycled goods resonate with consumers. Companies can also score and manage factories and mills within their network based on their level of sustainability. This data can then be sold back to your consumers in your brand messaging through source maps and transparency into the production process of their product.

 

Integrations with the GRID create actionable insights by pairing data from bespoke systems. Through the integration of your eCommerce platform and the GRID, you can drive your content forward, simplify your workflows, and scale your business to new levels.

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Written by Andrew McKenna

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