Some of the celebrities that attended the Red Carpet Green Dress (RCGD) pre-Oscars celebration this year at the Albright Fashion Library were Michelle Rodriguez (Fast & Furious franchise), Fiona Xie (Crazy Rich Asians), and Danielle Macdonald (Bird Box), among others.
RCGD is an internationally recognized organization that combines the worlds of fashion and sustainability. Currently in its tenth year, the campaign was conceived by Suzy Amis Cameron during the press tour for her husband James Cameron’s film, Avatar. Her hope is to draw attention to the importance of more sustainable practices in fashion by challenging designers from around the world to think about fashion in an eco-friendly context. The campaign also raises funds for MUSE School CA, a nonprofit school that Amis Cameron co-founded with her sister, Rebecca Amis, in Calabasas, California.
For 10 years, RCGD has utilized the press covering the Oscars red carpet to educate consumers and designers around the globe about sustainable and ethical high fashion. It occurred to Suzy that when she was asked “Who are you wearing?” that other questions should also be asked, such as “What is your dress made of?” Instead of waiting for the press to shift its consciousness, Suzy shifted her purpose on the red carpet. Now every year Suzy, Samata Pattison, James Cameron, and brilliantly selected passionate celebrities wear and share the details about each of their unique, innovative dresses or tuxedos and how they are ethically made with top-quality sustainable fabrics. Since its inception, the RCGD campaign has grown to include an international design competition (winners from Paris, London, and the US), internships (Vivienne Westwood), and brand collaborations (Reformation and AMUR).
Some of the celebrities that have graced the Oscars red carpet in sustainable RCGD gowns and tuxedos created by winners of its fashion contest have been Emma Roberts (Scream Queens), Sophie Turner (Game of Thrones), Naomie Harris (Moonlight), Gina Rodriguez (Jane the Virgin), Kellan Lutz (Twilight), Lakeith Stanfield (Get Out), Jake McDorman (American Sniper) and Missi Pyle (Gone Girl).
For RCGD’s 10-year anniversary at the 2019 Oscars, Danielle Macdonald (Dumplin’) wore a Christian Siriano gown made of vegetable-dyed red cotton crepe fabric with recycled tulle for the sleeves and skirt, and Laura Harrier (BlacKkKlansman) wore a Louis Vuitton gown made of blue crepe silk certified by the Global Organic Textile Standards (GOTS) with Swarovski crystal shards and sequins respecting the STANDARD 100 by OEKO-TEX®.