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THE TOP FASHION TECH MOMENTS OF 2019…SO FAR

Changing the direction of the fashion industry towards a more sustainable future, forward-thinking designers and makers have been challenging traditional design methods by successfully combining fashion with technology. Of the many innovations that have taken place so far in 2019, here are some that have made quite the impact on the fashion industry:     […]

MFS KEYHOUSE, Further Proofing Textile Trade Shows

Fashion trade shows are a lucrative business. They have been catering to an industry that demands access to the latest seasonal trends for a long while now. As expectations change, trade shows are finding themselves having to let go of some of their traditional methods in favour of more modern ones. They realise that to […]

Exploring Technologies Destined To Change the Clothes We Wear

Did you know that clothing was one of the first wearable extensible used and developed by humankind?  Well, it’s true. Our clothes are considered to be the most natural extension of our body, not only are they evolving, but they are taking on a new direction into a future where handheld devices will disappear, and […]

How Fashion Brands can Connect with the Conscious Buyer

The Ellen MacArthur Foundation reported that the fashion industry could account for as much as 25% of the world’s total allowable carbon emissions by 2050 if the current practices continued. A study by Unilever revealed that 21% of people would support brands that clearly conveyed sustainability principles through their marketing and packaging. The fashion industry […]

Should Fashion Brands Care About Artificial Intelligence?

There has come a time where even fashion brands must embrace technology to take their brand to the next level. As customer needs get more unique and the pace of the industry accelerates, the need to improve agility, creativity, productivity, and customer support is imperative. This is where Artificial Intelligence (AI) can step in. From […]

Google x Stella McCartney Hatch Up Pilot Scheme To Help The Fashion Industry Rethink Their Production Processes

Did you know that the fashion industry is responsible for 20 percent of wastewater and 10 percent of carbon emissions globally? Occurring in the first stage of production, the United Nations Economic Commission for Europe (UNECE) have found that the fashion industry accounts for 20% of wastewater and 10% of carbon emissions worldwide. The 2019 […]

How Transparency in Fashion has Evolved

In the ’20s most people knew their tailor personally and oftentimes watched the in-house seamstresses sew while they waited. In the ’50s most people knew the owner of the dress boutique up the street who kept them up to date on the latest trends. Flash forward to the ‘80s where the only thing touch point […]

Squid-Inspired Material could be the Key to Temperature-Regulating Clothing

Can you imagine being able to control the temperature of your clothing, to either heat you up or cool you down? Sounds a bit like science fiction, I know, but it is an idea that could in fact become a reality, thanks to researchers at the University of California, Irvine (UCI).   When Science Is […]

How Fashion Politics is Transforming the Circular Supply Chain

Let’s talk fashion politics. With transparency trending as one of the words shaping the future of fashion, there has been an increase in brands embracing supply chain transparency. Using data to develop eco and socially conscious supply chains,  future-forward brands are not only looking to establish trust with the more mindful shopper, but are also […]

How Technology can Help Fashion Brands get Closer to their Customers

The fashion industry is completely dependent on the needs of the customers. In a world where trends can change in the blink of an eye (and brands are meant to be able to keep up), companies need to have the tools to stay ahead. With buying decisions based on a number of things, all factors […]