As the fashion industry continues to grow and the market becomes more crowded, the way brands differentiate themselves has been forced to evolve. With so many different brands on the market, you need to ensure that you have multiple ways to distinguish yourself as the top choice.
One way to differentiate your brand from the rest of the industry is by making the decision to work with ethical factories to manufacture your line. Promoting this decision shows the care that went into selecting your manufacturer and creating your line. Here are 5 ways that you can promote your use of ethical factories.
1. Higher quality products
If you’re choosing to work with a factory that already holds higher standards for its workers, you know they will hold those same standards when they are producing your pieces. You can market that your garments are an investment that will not fall apart after a few uses and transcend the short life-cycles of trends.
2. A transparent supply chain
A transparent supply chain is necessary in order to survive in the future of fashion. Your consumers are going to want to know the story behind what they’re buying and they want it readily available. Working with a factory that gives you direct access to the supply chain (for example: our Suuchi Grid) you can easily show your customers where and how their products were made.
3. You know the workers are being treated fairly
You wouldn’t force anyone on your corporate team to work in conditions less than yourself, so why should the people creating your pieces be subjected to those standards? When you work with an ethical factory, you know that the employees creating your pieces are not being underpaid or are in poor working conditions.
4. It establishes your credibility.
You took the time to research the best manufacturer for your line which reflects how dedicated you are to creating the best line for your customers. This establishes your credibility as a brand who will put the time in to ensure that you are producing the best line for your consumers.
5. You can support the causes you care about.
By being selective and choosing an ethical manufacturer, you are able to find one that supports the same causes that you do. For example, if you are passionate about keeping your line eco-friendly, you can find a factory that is committed to reducing the damage they’re doing to the environment during the manufacturing process.