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How Fashion Brands can Spot (and Stay Ahead of) Microtrends

As social media and influencer marketing continues to drive the fashion industry forward, it is key for brands to be able to spot microtrends before their competitors. Microtrends are can last anywhere from 3-5 years and can emerge virtually overnight. If you’re quick to spot micro trends, you can monetize on them for a longer […]

Benefits of Local Manufacturing for USA’s Fashion Industry

In a recent article, Forbes Magazine dubbed local manufacturing as a “secret weapon” for a new generation of  entrepreneurs, and we couldn’t agree more. When we think about manufacturing, our minds often drift off-shore. We automatically begin to compare labor costs and raw material rates of distant countries. This has been the norm, but not […]

Using Language to Promote Transparency and Sustainability

It’s been 10 years since the inception of the word “EcoDiva”, which opened up the silly, sassy, sexy side of sustainability (in food, film, and fashion). Since then, some environmentally conscious brands in Los Angeles have been thriving. This has caused many business owners, including Isaac Nichelson, the founder of Sustainable Source Studios, to shift […]

How to Launch a Customer-Centered Brand

Creating a brand with Amazon-level convenience is imperative to the success of starting a brand in 2019. Amazon’s customer service and Prime capabilities have completely altered the expectations consumers have of brands. Here are the top things to keep in mind when launching your brand this year.   Your customer service is the bottom line. […]

Building the Brand of your Dreams in 2019 Webinar

Last week we had the pleasure of hosting our first ever webinar! “Launch the Brand of your Dreams in 2019” helped potential clients realize what it takes to make their brand come to life this year. Below is a quick recap of the information we equipped start-up entrepreneurs with to help them get started.   […]

How to Marketing Working with an Ethical Manufacturer

As the fashion industry continues to grow and the market becomes more crowded, the way brands differentiate themselves has been forced to evolve. With so many different brands on the market, you need to ensure that you have multiple ways to distinguish yourself as the top choice.   One way to differentiate your brand from […]

The Importance of Passionate Employees

What if you were able to customize every job description to every single one of your employees? What if you could take all of their strengths and create the perfect roles for them to be fully dedicated and passionate to the work they’re doing?   Over and over, research has shown that when employees are […]