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More Than Hype, AI Takes the Guessing Out of Fashion

According to Juniper Research, global retail spending on AI will grow to $7.3 billion per year by 2022, up by 5 billion, from an estimated $2 billion in 2018.  Driven by the promise of improved margins, Juniper expects over 325,000 retailers to adopt AI technology. Artificial Intelligence (AI)  has been around for a while but […]

How Fashion Brands can Spot (and Stay Ahead of) Microtrends

As social media and influencer marketing continues to drive the fashion industry forward, it is key for brands to be able to spot microtrends before their competitors. Microtrends are can last anywhere from 3-5 years and can emerge virtually overnight. If you’re quick to spot micro trends, you can monetize on them for a longer […]

How Fashion Brands can Connect with the Conscious Buyer

The Ellen MacArthur Foundation reported that the fashion industry could account for as much as 25% of the world’s total allowable carbon emissions by 2050 if the current practices continued. A study by Unilever revealed that 21% of people would support brands that clearly conveyed sustainability principles through their marketing and packaging. The fashion industry […]

AI Silk: Freeing the Future by Turning Silk into Sensors

As we head towards a future where the rise in adoption of cognitive technologies is inevitable, thinking out of the box seems to be key when it comes to the evolution of material design. With an increase of intelligence in our garments expected in the not too distant future, the latest innovation to come to […]

How Technology can Help Fashion Brands get Closer to their Customers

The fashion industry is completely dependent on the needs of the customers. In a world where trends can change in the blink of an eye (and brands are meant to be able to keep up), companies need to have the tools to stay ahead. With buying decisions based on a number of things, all factors […]

What the Future of Supply Chain Could Look Like

Did you know? Did you know, the term, ‘supply chain management’ was first introduced in the 1980s? It’s safe to say that technology is still evolving every day and there is immense scope for improvement in every step of the supply chain. As consumer preferences change, apparel manufacturers must also take a step back and […]