Can you imagine if your clothes were capable of letting you know that you are unwell? This is something that could become a possibility very soon, thanks to Dr. Jessica Wade, a research associate at Imperial College London’s Faculty of Natural Sciences. She is determined to make our passive clothes a thing of the past […]
Fashion has long been among one of the more wasteful industries on the planet. A recent survey showed that the average American will toss out 81 pounds of clothing each year, which amounts to 26 billion pounds of textiles that end up in landfills. This alarming amount of waste is composed of not only final […]
Needless pollution caused by the fashion industry has been a hot topic of conversation for a while now. It has brought about the kind of pressure from conscious consumers that has driven significant fashion brands to take sustainability seriously. More and more fashion companies are cleaning up their image by adopting a much greener approach […]
Manufacturing Insights prophesies that “by the end of 2020, 50% of all manufacturing supply chains will have the capability to enable direct-to-consumption shipments and home delivery.” It is a prediction that sounds plausible, especially since the idea of “see now, buy now” seems ideal, but why is it that brands, like ex-Jimmy Choo CEO Tamara […]
As social media and influencer marketing continues to drive the fashion industry forward, it is key for brands to be able to spot microtrends before their competitors. Microtrends are can last anywhere from 3-5 years and can emerge virtually overnight. If you’re quick to spot micro trends, you can monetize on them for a longer […]
The Ellen MacArthur Foundation reported that the fashion industry could account for as much as 25% of the world’s total allowable carbon emissions by 2050 if the current practices continued. A study by Unilever revealed that 21% of people would support brands that clearly conveyed sustainability principles through their marketing and packaging. The fashion industry […]
Let’s talk fashion politics. With transparency trending as one of the words shaping the future of fashion, there has been an increase in brands embracing supply chain transparency. Using data to develop eco and socially conscious supply chains, future-forward brands are not only looking to establish trust with the more mindful shopper, but are also […]
Creating a brand with Amazon-level convenience is imperative to the success of starting a brand in 2019. Amazon’s customer service and Prime capabilities have completely altered the expectations consumers have of brands. Here are the top things to keep in mind when launching your brand this year. Your customer service is the bottom line. […]
Business of Fashion released their “State of Fashion 2019” report and illuminated key trends across the board that industry leaders should be aware of. Within this report are the key shifts in consumer behavior. In order to succeed in the coming year, brand and company owners need to be able to identify these trends and […]
