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Building a Sustainable Brand: Terms Designers Should Know

Once every few years, I listen to a podcast that aligns all the nerdy research, facts, vocab words, and intentions that I want every designer to have access to. Most recently, the Smart Creation, the podcast with Isaac Nichelson, CEO & Co-founder at Circular Systems™ had all of the information that designers would need to know when […]

Circular Business Models: Bridging the Gap in the Apparel Sector

In the past two decades, we have seen a dramatic decrease in the number of times clothes are worn. According to Amsterdam based Circle Economy, the shift towards fast fashion has meant that today’s average consumer buys 60% more items than they did 15 years ago and wear them for half as long. They also state […]

Why Supply Chain Visibility is Essential for Fashion Brands

It is no secret that the majority of consumers would prefer fashion businesses to disclose their supply chain, but unfortunately, the manufacturing of fashion has never been an open book. This is why consumers must use their purchasing power to encourage brands further to take traceability seriously, which includes knowing exactly where all the stages […]

TOP 3 TAKEAWAYS FROM “THE LEAD”

Conferences addressing the dire need for massive shifts in the fashion industry are growing. One such series of conferences called The Lead “bridges the fashion & retail industry with the global Silicon Valley,” according to the company’s website. It focuses “on the sweet spot in the fashion, retail and technology markets where innovation is shifting […]

Garments M.D.: Qualified to Give a Snapshot of Wearer’s Health

Can you imagine if your clothes were capable of letting you know that you are unwell? This is something that could become a possibility very soon, thanks to Dr. Jessica Wade, a research associate at Imperial College London’s Faculty of Natural Sciences. She is determined to make our passive clothes a thing of the past […]

How Tech can Help Fashion Brands Reduce Waste

Fashion has long been among one of the more wasteful industries on the planet. A recent survey showed that the average American will toss out 81 pounds of clothing each year, which amounts to 26 billion pounds of textiles that end up in landfills.  This alarming amount of waste is composed of not only final […]

A Sustainable Supply Chain Begins With Corporate Transparency & Consumer Responsibility

Needless pollution caused by the fashion industry has been a hot topic of conversation for a while now. It has brought about the kind of pressure from conscious consumers that has driven significant fashion brands to take  sustainability seriously. More and more fashion companies are cleaning up their image by adopting a much greener approach […]

Can Direct-to-Consumer Fix Fashion’s Broken Supply Chain?

Manufacturing Insights prophesies that “by the end of 2020, 50% of all manufacturing supply chains will have the capability to enable direct-to-consumption shipments and home delivery.” It is a prediction that sounds plausible, especially since the idea of “see now, buy now” seems ideal, but why is it that brands, like ex-Jimmy Choo CEO Tamara […]

How Fashion Brands can Spot (and Stay Ahead of) Microtrends

As social media and influencer marketing continues to drive the fashion industry forward, it is key for brands to be able to spot microtrends before their competitors. Microtrends are can last anywhere from 3-5 years and can emerge virtually overnight. If you’re quick to spot micro trends, you can monetize on them for a longer […]

How Fashion Brands can Connect with the Conscious Buyer

The Ellen MacArthur Foundation reported that the fashion industry could account for as much as 25% of the world’s total allowable carbon emissions by 2050 if the current practices continued. A study by Unilever revealed that 21% of people would support brands that clearly conveyed sustainability principles through their marketing and packaging. The fashion industry […]