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What Consumers Gain from Sustainable Options

“I like to support my friends who are designing in responsible ways by either buying their samples or pre-ordering a garment to help reduce waste. I also like to buy second hand if it is a piece I know I will cherish.” —Nicholas J. Brown, How to Shop for Shi(f)t The mission of Beyond the […]

The Top Consumer Shifts Brands Need to be Aware of

Business of Fashion released their “State of Fashion 2019” report and illuminated key trends across the board that industry leaders should be aware of. Within this report are the key shifts in consumer behavior. In order to succeed in the coming year, brand and company owners need to be able to identify these trends and […]