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How Fashion Brands can Spot (and Stay Ahead of) Microtrends

As social media and influencer marketing continues to drive the fashion industry forward, it is key for brands to be able to spot microtrends before their competitors. Microtrends are can last anywhere from 3-5 years and can emerge virtually overnight. If you’re quick to spot micro trends, you can monetize on them for a longer […]

The Role of Analytics in the Apparel Industry

The apparel industry is going through a tectonic shift, with channels proliferating, new markets blossoming, e-commerce booming and customers demanding personalized products instantaneously. That said, every facet of clothing and manufacturing is under scrutiny: from the fabric to the colors, the fit to the style – everything that eventually affects customer satisfaction and brand loyalty. […]