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What fashion brands must know before launching an eCommerce brand

Forrester reports that 27% of all fashion sales are now online, a sign that the standards for retail are changing. Apparel brands are triumphing in the eCommerce space by accounting for over a quarter of the top 1,000 internet retailers. When it comes to fashion brands, it’s also noteworthy that mobile commerce is making a […]

The Top 5 Traits Your Apparel Manufacturing Partner Must Have

Choosing the right manufacturer for your apparel brand is the most important decision you will make as a brand. It needs to be a partnership with a company that has the same vision, values, and qualities that you are building out in your mission statement. Your manufacturer will need to be able to foster and […]

A Conversation With Supply Chain Expert Lisa Morales-Hellebo

Lisa Morales-Hellebo is a disrupter and a well respected supply chain expert. Not a newbie to the fashion tech scene, Morales-Hellebo is a VC, entrepreneur, seasoned product strategist, creative director and founder of New York Fashion Tech Lab, which she launched in 2014. A Carnegie Mellon University alumni,  Morales-Hellebo previously participated in TechStars in 2012 […]

How Technology can Help Fashion Brands get Closer to their Customers

The fashion industry is completely dependent on the needs of the customers. In a world where trends can change in the blink of an eye (and brands are meant to be able to keep up), companies need to have the tools to stay ahead. With buying decisions based on a number of things, all factors […]