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Google x Stella McCartney Hatch Up Pilot Scheme To Help The Fashion Industry Rethink Their Production Processes

Did you know that the fashion industry is responsible for 20 percent of wastewater and 10 percent of carbon emissions globally? Occurring in the first stage of production, the United Nations Economic Commission for Europe (UNECE) have found that the fashion industry accounts for 20% of wastewater and 10% of carbon emissions worldwide. The 2019 […]

How Transparency in Fashion has Evolved

In the ’20s most people knew their tailor personally and oftentimes watched the in-house seamstresses sew while they waited. In the ’50s most people knew the owner of the dress boutique up the street who kept them up to date on the latest trends. Flash forward to the ‘80s where the only thing touch point […]

Is It Time For Smart Fashion? Why, Yes It Is.

According to Gartner, the worldwide shipments of wearable devices will reach 225 million this year, a 25% increase over last year. Gartner also revealed that the smart clothing industry is poised to become one of the fastest-growing industries out there, growing from 4.12 million units shipped in 2017, to an estimated 19.91 million by 2022. […]

Incorporating Tech Throughout Your Supply Chain (2019 Success)

Everyone knows that technology is influential and has the ability to transform all industries. Many brands, particularly fashion brands, start implementing technology too late in the process, which ends up costing them in the long-run. By integrating technology into the process, from product conception to delivery of the end-product, your brand will have full visibility […]

Squid-Inspired Material could be the Key to Temperature-Regulating Clothing

Can you imagine being able to control the temperature of your clothing, to either heat you up or cool you down? Sounds a bit like science fiction, I know, but it is an idea that could in fact become a reality, thanks to researchers at the University of California, Irvine (UCI).   When Science Is […]

How Fashion Politics is Transforming the Circular Supply Chain

Let’s talk fashion politics. With transparency trending as one of the words shaping the future of fashion, there has been an increase in brands embracing supply chain transparency. Using data to develop eco and socially conscious supply chains,  future-forward brands are not only looking to establish trust with the more mindful shopper, but are also […]

Chemicals Designers can Avoid in their Clothing

In addition to The BtL “F”ed Up Fashion 5, the consumer-facing short list of chemicals to avoid when buying clothing, the Greenpeace DETOX campaign lists several more chemicals that designers and manufacturers should avoid when sourcing and producing fabrics. Greenpeace’s 11 hazardous chemicals to eliminate: Alkylphenols Phthalates Azo dyes Chlorobenzenes Chlorinated solvents Chlorophenols Brominated and chlorinated […]

AI Silk: Freeing the Future by Turning Silk into Sensors

As we head towards a future where the rise in adoption of cognitive technologies is inevitable, thinking out of the box seems to be key when it comes to the evolution of material design. With an increase of intelligence in our garments expected in the not too distant future, the latest innovation to come to […]

How Technology can Help Fashion Brands get Closer to their Customers

The fashion industry is completely dependent on the needs of the customers. In a world where trends can change in the blink of an eye (and brands are meant to be able to keep up), companies need to have the tools to stay ahead. With buying decisions based on a number of things, all factors […]

What Would a Digital Fashion Organization Look like?

Customer demands are at the heart of how brands make the decisions that drive the company forward. The consumer expects so much more from fashion brands – speed, quality, and even ethics. Fashion companies that do not keep up with the transformation of the modern consumer will likely be left behind.   Digital transformation is […]