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How Fashion Politics is Transforming the Circular Supply Chain

Let’s talk fashion politics. With transparency trending as one of the words shaping the future of fashion, there has been an increase in brands embracing supply chain transparency. Using data to develop eco and socially conscious supply chains,  future-forward brands are not only looking to establish trust with the more mindful shopper, but are also […]

Chemicals Designers can Avoid in their Clothing

In addition to The BtL “F”ed Up Fashion 5, the consumer-facing short list of chemicals to avoid when buying clothing, the Greenpeace DETOX campaign lists several more chemicals that designers and manufacturers should avoid when sourcing and producing fabrics. Greenpeace’s 11 hazardous chemicals to eliminate: Alkylphenols Phthalates Azo dyes Chlorobenzenes Chlorinated solvents Chlorophenols Brominated and chlorinated […]

AI Silk: Freeing the Future by Turning Silk into Sensors

As we head towards a future where the rise in adoption of cognitive technologies is inevitable, thinking out of the box seems to be key when it comes to the evolution of material design. With an increase of intelligence in our garments expected in the not too distant future, the latest innovation to come to […]

How Technology can Help Fashion Brands get Closer to their Customers

The fashion industry is completely dependent on the needs of the customers. In a world where trends can change in the blink of an eye (and brands are meant to be able to keep up), companies need to have the tools to stay ahead. With buying decisions based on a number of things, all factors […]

What Would a Digital Fashion Organization Look like?

Customer demands are at the heart of how brands make the decisions that drive the company forward. The consumer expects so much more from fashion brands – speed, quality, and even ethics. Fashion companies that do not keep up with the transformation of the modern consumer will likely be left behind.   Digital transformation is […]

Suuchi Raises $8M in Series A Funding from Edison Partners to Reinvent the Fashion Supply Chain

NORTH BERGEN, NJ—April 25, 2019—Suuchi Inc., the next-generation supply chain platform provider for fashion brands and retailers, announced that they raised an $8 million investment in Series A funding from Edison Partners. The investment will enable the company to accelerate sales growth, further scale operations and its network, and ensure enterprise-readiness for its cloud-based product […]

The Smart Way to Launching a Fashion Brand Today

It’s no surprise that some of the best brands in the business have a great founding story. A successful launch for a fashion brand is a make or break moment due to the time, energy, and resources that are required to stand out in the clustered industry. Established brands know what it takes to remain […]

A Shortlist of Chemicals to Avoid when Buying Clothes

Last week, I shared information on the innovative fabric manufacturers that genuinely care about “What’s in my tee?” Not all fabric is created with good intentions. This week’s topic is not fun, it’s hard to digest (literally for your pores, which ingests chemicals from your clothes), and it’s a lot to cover in one article. […]

The Role of Analytics in the Apparel Industry

The apparel industry is going through a tectonic shift, with channels proliferating, new markets blossoming, e-commerce booming and customers demanding personalized products instantaneously. That said, every facet of clothing and manufacturing is under scrutiny: from the fabric to the colors, the fit to the style – everything that eventually affects customer satisfaction and brand loyalty. […]

Five Material Innovations Driving The Growth of Fabric-related Technology in 2019

As ordinary textiles steadily evolve into smart fabrics, what seems like fiction today is rapidly becoming a reality. We are witnessing the kind of textile innovation that is introducing us to materials that can communicate, transform, conduct energy and even grow. It is these advances that have many of us looking forward to a wardrobe […]