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How Fashion Brands can Connect with the Conscious Buyer

The Ellen MacArthur Foundation reported that the fashion industry could account for as much as 25% of the world’s total allowable carbon emissions by 2050 if the current practices continued. A study by Unilever revealed that 21% of people would support brands that clearly conveyed sustainability principles through their marketing and packaging. The fashion industry […]

Should Fashion Brands Care About Artificial Intelligence?

There has come a time where even fashion brands must embrace technology to take their brand to the next level. As customer needs get more unique and the pace of the industry accelerates, the need to improve agility, creativity, productivity, and customer support is imperative. This is where Artificial Intelligence (AI) can step in. From […]

Tracing a Fibres Journey Through Blockchain Technology

Not long ago we wrote about how brands are rethinking the traditional business model when it comes to manufacturing through blockchain. There are many advantages to blockchain, like the potential to erase the more familiar practice of less transparency.  As many companies increasingly feel the pressure to change their usual methods, we are witnessing change, […]

Google x Stella McCartney Hatch Up Pilot Scheme To Help The Fashion Industry Rethink Their Production Processes

Did you know that the fashion industry is responsible for 20 percent of wastewater and 10 percent of carbon emissions globally? Occurring in the first stage of production, the United Nations Economic Commission for Europe (UNECE) have found that the fashion industry accounts for 20% of wastewater and 10% of carbon emissions worldwide. The 2019 […]

Squid-Inspired Material could be the Key to Temperature-Regulating Clothing

Can you imagine being able to control the temperature of your clothing, to either heat you up or cool you down? Sounds a bit like science fiction, I know, but it is an idea that could in fact become a reality, thanks to researchers at the University of California, Irvine (UCI).   When Science Is […]

How Fashion Politics is Transforming the Circular Supply Chain

Let’s talk fashion politics. With transparency trending as one of the words shaping the future of fashion, there has been an increase in brands embracing supply chain transparency. Using data to develop eco and socially conscious supply chains,  future-forward brands are not only looking to establish trust with the more mindful shopper, but are also […]

AI Silk: Freeing the Future by Turning Silk into Sensors

As we head towards a future where the rise in adoption of cognitive technologies is inevitable, thinking out of the box seems to be key when it comes to the evolution of material design. With an increase of intelligence in our garments expected in the not too distant future, the latest innovation to come to […]

How Technology can Help Fashion Brands get Closer to their Customers

The fashion industry is completely dependent on the needs of the customers. In a world where trends can change in the blink of an eye (and brands are meant to be able to keep up), companies need to have the tools to stay ahead. With buying decisions based on a number of things, all factors […]

What Would a Digital Fashion Organization Look like?

Customer demands are at the heart of how brands make the decisions that drive the company forward. The consumer expects so much more from fashion brands – speed, quality, and even ethics. Fashion companies that do not keep up with the transformation of the modern consumer will likely be left behind.   Digital transformation is […]

Five Material Innovations Driving The Growth of Fabric-related Technology in 2019

As ordinary textiles steadily evolve into smart fabrics, what seems like fiction today is rapidly becoming a reality. We are witnessing the kind of textile innovation that is introducing us to materials that can communicate, transform, conduct energy and even grow. It is these advances that have many of us looking forward to a wardrobe […]