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Why Fashion Brands Need to Incorporate Augmented Reality

As the landscape of what traditional retail experiences look like, augmented reality (AR) is now an emerging trend that will continue to evolve consumer experience. AR continues to blur the lines of where “real” life and virtual life differ. In recent years, apps like Pokemon Go have brought AR to the forefront of people’s minds. […]

Why Every Brand Should be Using a PLM Software

Whether you are launching your first brand or have been in the industry for decades, using a product lifecycle management (PLM) software is no longer optional for your supply chain. In order to keep up with the competition in the heavily saturated fashion industry, PLM software is necessary for every brand. Below are 5 benefits […]

Blockchain Technology: an Unprecedented Disruptor of the Fashion Industry

There is no denying that Blockchain has been slowly finding its way into the business of fashion for a while now. As a technology that is set to revolutionize the fashion industry, it was recently announced that online luxury marketplace and platform Reebonz, founded in 2009, has partnered up with VeChain, a leading global enterprise-level […]

Supply Chain Secrets to Expand Your Fashion Empire From Millions to Billions

If there’s one thing that’s not a secret in the fashion world, it’s that fashion moves fast. Another non-secret: the industry is currently in the throes of a major disruption.   This disruption is of a magnitude that’s never been witnessed before. It’s a disruption that impacts all the makers of fashion. From the designers […]

How to Launch a Customer-Centered Brand

Creating a brand with Amazon-level convenience is imperative to the success of starting a brand in 2019. Amazon’s customer service and Prime capabilities have completely altered the expectations consumers have of brands. Here are the top things to keep in mind when launching your brand this year.   Your customer service is the bottom line. […]

Building the Brand of your Dreams in 2019 Webinar

Last week we had the pleasure of hosting our first ever webinar! “Launch the Brand of your Dreams in 2019” helped potential clients realize what it takes to make their brand come to life this year. Below is a quick recap of the information we equipped start-up entrepreneurs with to help them get started.   […]

Keeping Automation at the Heart of Apparel Manufacturing for Faster Time to Market (and Other Great Benefits!)

Fashion has drastically changed. As industry insiders, we’re all keenly aware of the effect that the rise of apparel retailers like Zara have had on the fashion marketplace. They’re able to get fresh-off-the-runway fashion into their stores in just weeks with incredible speed to market. They’ve become masters of the “see-now-buy-now” sales model. The fast […]

The Wearable Lab: All About Technologies, Materials & Discoveries

Première Vision, which took place this week in Paris, houses The Wearable Lab, an initiative launched by the tradeshow to support the future of fashion and technology. Partnering up with Federation De La Haute Couture et De La Mode, Première Vision Paris is committed to being part of the global transformation of the fashion industry. […]

The Top Consumer Shifts Brands Need to be Aware of

Business of Fashion released their “State of Fashion 2019” report and illuminated key trends across the board that industry leaders should be aware of. Within this report are the key shifts in consumer behavior. In order to succeed in the coming year, brand and company owners need to be able to identify these trends and […]

How Technology can Save the Future of the Fashion Industry

Sharecloth released their “2018 Apparel Industry Overproduction Report” and illuminated some truly terrifying statistics plaguing the industry. Fast fashion has innovated the industry, but has also been one of the main contributors to why it may fail in the future. While the numbers presented below are alarming, incorporating advanced technology is the solution that the […]