Last week we had the pleasure of hosting our first ever webinar! “Launch the Brand of your Dreams in 2019” helped potential clients realize what it takes to make their brand come to life this year. Below is a quick recap of the information we equipped start-up entrepreneurs with to help them get started. […]
Fashion has drastically changed. As industry insiders, we’re all keenly aware of the effect that the rise of apparel retailers like Zara have had on the fashion marketplace. They’re able to get fresh-off-the-runway fashion into their stores in just weeks with incredible speed to market. They’ve become masters of the “see-now-buy-now” sales model. The fast […]
With Fashion Revolution Week approaching, I reflect back on an amazing panel from last year: “How can fashion change the world?” Panelists included: Leonardo Bonanni, Tara St. James, Abrima Erwiah, Tabitha St. Bernard, and Stephanie Benedetto who spoke at Parsons in NYC. Visiting from Los Angeles where the conversation trend leaned toward healthier fashion options, when […]
Many companies are often fearful of partnering and trusting their brand with a young, expanding manufacturer. While it is understandable that there would be some hesitation to partner with a startup, the truth is that working with a rapidly growing manufacturer is the best choice that you could make for your company. Whatever negatives you […]
As the fashion industry continues to grow and the market becomes more crowded, the way brands differentiate themselves has been forced to evolve. With so many different brands on the market, you need to ensure that you have multiple ways to distinguish yourself as the top choice. One way to differentiate your brand from […]
When was the last time you thought: “I love the outfit I just ordered. Can’t wait to wear it in 4-6 weeks!” Literally never, is my guess. Consumers have a “see now, buy now, wear now” mentality when it comes to how they shop. Think of all the clothes in your closet: worn once […]
This past week, three members of our team here at Suuchi Inc. attended the “Retail in 2020 and the Role of Sustainability” panel hosted by The Fashion Institute of Technology and The NPD Group. The talk and following panel were led by Marshal Cohen, Chief Industry Analyst for The NPD Group, who discussed the […]
The fashion industry has long been the straggler in our technological world. In a society that values innovation and speed, the designers and companies need to keep up with a growing demand for custom, high-quality pieces with the ability to deliver them at the same speed of Amazon. While some companies have stepped up […]
Supply chains matter. Supply chain transparency matters even more. Getting a finished product is one thing, but seeing its creation can instills a trust in a client that would not be otherwise possible. The digital age has changed the way people view information. People feel entitled to even the smallest shred of additional information about […]
The US apparel industry is worth $350B in revenue. Only 2% of that volume is made in USA. The future is about bringing back the 98%. For local supply chains to scale to making the 98%, prices must be accessible. BUT real-impact fashion is more than accessible price points. Creating the future is creating beautiful […]
